TRIED AND TRUE is like a time travel store that brings u to the place and time where fly was a priority and everything fresh mattered. 👅 90s finds w/ L.A. vibz.
Flicks that marked the true essence of the decade AND the city now thru them dope curatorship. You can find Jordan 1s, the Knicks Starter pullover, and leather bomber jackets. Sneakerheads, hip-hop heads, skaters, sports fans, and collectors will feast their dirty eyes there.
One close buddy of Tried and True is Carlos Chico, who has his personal closet open for sale too: Back in the Days.
We had a blast from this archive, and even got the chance to take some minutes of his time to talk about everything that surrounds Tried and True. Here are the results.
How would you describe the “Tried and True way of curatorship”? We mean, not just the clothes but everything we saw there.
Everything here is authentic to what we grew up loving while representing a collective.. From music, to some of our favorite artists like Keith haring, and athletes, such as Michael Jordan, can be found displayed on the walls of Tried and True.
Pretend we never been there. What’s your tagline to invite us over?
80s and 90s Curated vintage inspired by what inspires us.
Your personal archive is smth else. We have a guess that your lifestyle leaves its mark on it — like, all the Beastie Boys, Nas, and Dr Dre stuff. Does hip hop culture important for your work?
Yes indeed, personally as I grew up a lot of my style came from the music I was listening to.
We read on Tried and True’s website that you guys “curate from the gut”. Add a few words for that sentence.
Being around the culture almost comes naturally to us as to curating items for the shop.
What’s the story behind those leather bomber jackets? They so dope.
The jackets we had on display at our event are all cast and crew film jackets from the filming of the movies from crew members and two of them come directly from the actors in the films themselves.
And the one w/ the Spike Lee patch on? Oh my.
The installation was very much like Spike Lee, John Singleton, Hughes brothers etc. inspired. Although we always loved to see how much Spike Lee branded himself in the 90s. From pins and jackets to hats, he always knew how to incorporate fashion with his movies and clothing brand.
Is it hard not to take everything home w/ u? We can only imagine it.
Definitely finding that line between want and need can be tough. We have been collecting for a few years now, so we more or less know what we should sell and keep because we may not see it again.
U sure are bringing 90s back. Tell us your top 5 flicks from the decade that are merged to your curatorship AND lifestyle.
As far as fashion goes, our favorite movie to reference clothing styles from would probably be paid in full, seeing everybody in Sergio Tacchini polos and windbreakers as well as all the crazy custom dapper dan jackets. We also love to date back to movies like a menace to society to see a lot of the main characters wearing brands such as cross colors.
What is it about L.A. that makes it the perfect place for Tried and True?
Fairfax and Melrose is the birthplace for a lot of streetwear culture and brands such as conart, as well as being the modern day mecca for streetwear fashion. It feels only right that we have a vintage store in the heart of it all.
And what about the L.A. people?
The locals are great of course, although most of our customers are from out of town traveling or international which is always ’cause for a great conversation.